12/3/2023 0 Comments 450m daus wechat china![]() The app launched an educational campaign in India last year, where it has amassed more than 200 million users. TikTok, which is estimated to have clocked more than $50 million in revenue last year, already counts educational content as one of the most consumed categories on its app across the world. (TechCrunch was not able to independently verify the authenticity of the claims.)Įducation has become a crucial use case for ByteDance. On the art and culture front, videos that revolved around those topics had 543.1 billion plays on Douyin last year, it claimed. ![]() (Douyin is only available in mainland China.) Indeed, 14.89 million “knowledge-based content videos” were shared on the app last year, it claimed.Ĭiting an example, one of the world’s most valued startups claimed that one user alone who posts videos about chemistry reached 130 million people last year. Also, this was wild to me: those creators that did the most dance videos in China are users born in the 60s (!!), whereas in the US, it seems that it’s mostly teenagers who are creating the dances,” she wrote.īyteDance claimed that Douyin has established itself as the largest knowledge, culture and art platform in China. For example: knowledge-based content is extremely popular in China, and less so in the U.S. “Things that trend in these two countries are insanely different. The report, which describes the user behavior and trends, illustrates the cultural difference between China and the U.S., said Katherine Wu, an investor at New York-based firm Notation Capital. (A ByteDance spokesperson confirmed the figures to TechCrunch.) This is an impressive growth for the addictive video app, which had 250 million daily active users in January last year. The Chinese version of TikTok, called Douyin, has amassed 400 million daily active users, parent company ByteDance revealed in its annual report this week (in Chinese). China’s TikTok, which has taken the world by storm, is working its magic in its home nation, too.
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